The English Manner

William joined The English Manner in 2008 before taking ownership in 2019. Based in London, William’s work sees him teach in the UK and all over the world, including in Europe, America, China, south-east Asia, and GCC countries. He is a trusted advisor and trainer to many official households, embassies, businesses and academic institutes. William is the author of the bestselling, irreverent manual of modern-day social mobility, The Bluffer’s Guide to Etiquette, and the more recent follow-up The Bluffer’s Guide to Entertaining. In 2020 he co-authored Protocol to Manage Relationships Today, published by Amsterdam University Press. He is a regular contributor to global media as an etiquette expert and believes good manners and etiquette are based on common sense and should be universal. He is a Fellow of the Royal Society of the Arts and in 2019 became a visiting lecturer at Georgetown University in Doha.